Over 225 attendees listened intently as Super Bowl L Host Committee Chair Daniel Lurie and President and CEO Keith Bruce outlined the many economic opportunities that will be available to the business community during Super Bowl L when it is held in Santa Clara in 2016.
Taking the lead from the New York-New Jersey Super Bowl Host Committee’s playbook, a Business Connect website will be launched in 2014 to give local, minority and woman-owned businesses access to Super Bowl related business with workshops, networking, and help for negotiating the procurement process. “The Super Bowl Business Connect program has a history of great success with local business engagement,” said Bruce.
In fact, the Super Bowl L Host Committee is going to be studying the MetLife Stadium Super Bowl event like a text book since this event will be a regional event, like 2016.
“The entire world is going to be watching Super Bowl 50 while it occurs in Santa Clara” said Lurie. The City of Santa Clara is already seeing some significant growth in business activity and interest as a result. “There are so many possibilities – it’s an exciting time to be here in Santa Clara”!