A new study commissioned by the American Chamber of Commerce Executives and the Western Association of Chamber Executives shows that membership in a Chamber of Commerce is an effective business strategy. The study findings are powerful since over 2,000 adults responded to the web-based survey that asked them if they really support businesses because they are a member of a chamber of commerce.
Here is a sampling of the findings:
- Being active in a chamber of commerce is an effective business strategy. In fact, it is 23% more effective for communicating that a company uses good business practices than it is for making a general statement about the company.
- If a company shows that it is highly involved in its chamber (e.g., sits on the chamber board), consumers are 10% more likely to think that its products stack up better against its competition.
- When consumers know that a restaurant franchise is a member of the chamber, they are 68% more likely to eat at the franchise in the next few months.
- When consumers know that an insurance company is a member of the chamber, they are 36% more likely to think favorably about the company.
- When consumers know that a small business is a member of the chamber, they are 40% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.
- When consumers know that a large business is a member of the chamber, they are likely to patronize the company more often, to express favorable opinions about the company, to know more about the company, and to buy the company’s products.
A similar study was also conducted in 2007 showing relatively the same results as the 2012 study except for the fact that today’s consumers see an even higher positive impact when the business they purchase from is a chamber member.
We hope you will keep these very measurable benefits in mind when you consider renewing with our chamber in 2013. Thank you for your continued support and investment in our organization.